Starbucks started in 1971 and Howard Shultz joined in 1982 with the intent to make Starbucks the 3rd space, somewhere between work and home, but lets be honest, something has gone wrong since Shultz left in 2000. In the 80’s and 90’s you could get a REAL ceramic cup, but you know nothing says stay and enjoy yourself like a paper cup that is too hot to touch. What happened? The chairs are sill there, but they are metal and scrape the floor, the tables are smaller, and the music is louder and well hippier to be honest. Starbucks just isn’t quite that 3rd space it used to be.
Tune in and check out latest episode in our mini series on Simon Sinek’s Start With Why, a Study on Starbucls.